Saturday, February 18, 2012

Adam Voorhes - Caesars Campaign




Creative director Mike Ferrer at GSD&M comped up this whole campaign. He wanted to make the Caesars logo out of various objects. Each object represented an aspect of their brand; Celebrity chefs, shopping, spas, etc, and their iconic laurel. 


After Mike finished having his brilliant idea, he was struck with a dilemma; how on earth would he pull this off? He wanted it to look real. That’s something objects just layered in Photoshop aren’t going to achieve. And something only a select few, very expensive, very busy CGI artists can pull off…. So?
Art buyer Shannon McMillan to save the day! When this landed on her desk she knew; Adam and Robin. Are they brilliant CGI artists? No. Can they line up some knives to form a logo AND light the heck out of those knives? Damn right they can!
Creative Director: Mike Ferrer; Copy Writer: Mark Bielik; Art Buyer: Shannon McMillan; Photographer: Adam Voorhes.

Tuesday, February 7, 2012

Matt Wiebe - Cash Out // iPad App


Matt Wiebe:
"A little promo for my friends iPad app being used at my other friends coffee shop.
Big thanks to the guys at Handcraft Creative for help with filming and graphics as well as Nils and the rest of the people are Parlour Coffee for their patience with us that day."

Thursday, February 2, 2012

Flying People in New York City



Three human shaped RC planes were flown around New York City to create the illusion of people flying. Lots of fun.

The music track is "Unstoppable 2" by Tom Quick. Get it here:http://www.audionetwork.com/production-music/unstoppable_45675.aspx